Women Creating Commerce, Ariana Smetana featured at Houston Chronicle (link):
By Rebecca Maitland, Correspondent Published 11:46 am CST, Monday, January 6, 2020: “It takes courage, tenacity and focus to start a business, and there are most definitely challenges along the way, but with the right attitude and information, women-led businesses can be – and are – extremely successful.
Ariana Smetana, design principal and founder of Art Via, also owns a successful business. She started her business in 2010, and through patience, she built her targeted marketing through traditional and social media and referral networks in establishing her brand to being recognized as one of the top, award-winning design firms.”
We all are reading about market disruptions, the push for innovation that needs to propel companies into the future, while there is an added pressures of hiring and retaining valued employees and keeping them productive and engaged. But can it be that the very environment where the businesses operate in every day - the workplace environment & design - is overlooked as a less important factor in the managing productivity equation?
I’m honored to have an opportunity to be on the panel discussion for the CFO University event to discuss a pertinent topic on NextGen Workforce - Productivity & Planning, May 17th, 2019 - CFO University; all day event at U of H Bauer Business School, Houston, TX.
2019 topics will include thought-provoking and forward thinking topics to give CFO and finance leaders the tools to bring new strategic solutions to their company and add to their knowledge toolbox. The Event program: https://lnkd.in/d25V9kF
Ariana Smetana's Interview featured at Million Dollar Decorating, The first podcast devoted to the worlds of design, decorating and beautiful living we feature interviews with the world's leading designers, decorators, architects and artisans. Life-style leaders engage in unguarded conversation, reveal behind-the-scenes sources of inspiration and share stories that inspire and motivate homemakers around the world to make their home more beautiful. By James Swan, an award-winning interior designer and author.
James Swan, an award-winning interior designer and author. His work has been featured in House & Garden, House Beautiful, The Los Angeles Times, The Boston Globe and The Chicago Tribune and his book “101 Things I Hate About Your House” won the 2011 American Bookseller’s Award.
Ariana Smetana, Design Principal of artVIA has been awarded -Best in Design-Texas' Top Talent by Modern Luxury Texas Magazine in category: “Best Office” for West University Travel Agency project.
Excerpt from Modern Luxury Texas: Best Office: Ariana Smetana
"When luxury travel specialist Daria Westerfield took ownership of Houston’s longstanding West University
Travel recently, she wanted to give the space a modern makeover. So Westerfield enlisted Ariana Smetana of artVIA to completely revamp the interior. The longtime Houston designer, who has been lauded for her
commercial and residential work, knew just what to do. Working closely with Westerfield, Smetana ditched the dated floral carpet; incorporated grand wall murals of landmark locations; and added bursts of bright, bold color, turning the oncedrab travel agency into a destination all its own. 2405 Norfolk St., Houston, 832.260.5570, http://artvia.com
ARIANA IN THE HOUSTON CHRONICLE
When Ravneet and Chandandeep Nagi moved to Bellaire last summer from New York City, they didn't realize how much they'd miss their old house.
The couple didn't make any structural changes to their five-bedroom home. They liked the fact that much of the first floor is one big, open room - it's what sold them on the place, according to Ravneet. So Smetana blended the furniture and art the couple already owned with some additional modern furnishing and colorful accoutrements, plus some fresh coats of paint. READ MORE >
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Inspirations…whether for our home or for our personal adornment, they come from many different places, and for me, a great place to start with to get innovative ideas for my next look, come from fashion and jewelry designs.